Ben Farrell is a Sydney-based AI keynote speaker, author, and CX strategist available for conferences, summits, and leadership forums across Australia and APJC. He speaks on artificial intelligence in customer experience, agentic AI, CX transformation, and the decisions organisations get wrong before they even choose a vendor.
The gap between AI strategy and AI reality.
Keynotes and workshops that help leadership teams understand what AI in CX actually requires, and what most organisations are getting wrong.
Ben owns the stage with confident delivery of thought leadership and fresh thinking around the impact of AI in customer experience. His diverse background in psychology, law enforcement, technology and other cultures differentiates him from any other speaker out there - highly recommend!
Sharon Melamed·Managing Director, Matchboard
Upcoming stages
Where Ben is speaking next.
Oct 2026 · Sydney
Transforming Customer Engagement with Conversational AI
Cisco · Sydney
Keynote
Nov 2026 · Sydney
AI Driven CX Innovation
World Business Forum · Sydney
Panel
Nov 2026 · Singapore
Trusted AI in Customer Experience: Balancing Automation and Human Judgement When It Matters Most
Ben Farrell cuts through the AI hype to what actually matters. His point that customers never hated talking to AI, only bad AI, reframes the whole debate. On stage he is captivating, balancing humour with hard truths and making complex ideas feel simple and urgent. You leave inspired and knowing exactly what to do next.
Andrew Ly·QPC
Recent stages
Where Ben has spoken recently.
2026 · Melbourne
AI in CX Use Cases for Success
Matchboard & Cisco · Cumulus Inc., Melbourne
Roundtable
2026 · Sydney
Voice AI: Ingredients for Successful Strategy & Implementation
Matchboard & Cisco · Rockpool, Sydney
Roundtable
2026 · Sydney
CX Showcase Breakfast hosted by Customer Science
Interactive Gold Sponsor Panel · Sydney
Panel
2026 · Sydney
From First Touch to Lasting Loyalty: CX Reimagined with AI
Salesforce Agentforce World Tour · ICC Sydney
Keynote
2026 · Seoul
The Confident Choice for CX: From Interactions to Experiences
Cisco × ECS · Seoul
Keynote
2026 · Singapore
CX Isn't Measured in Contacts. It's Remembered in Feelings.
Make It Real · Marina Bay Sands
Keynote
2026 · Sydney
Getting Contact Centre AI Right: The Myths and Truths of ROI
Natilik × Cisco · Sydney
Keynote
2025 · Melbourne
Context Makes Customers Feel Remembered. Personalisation Makes Them Feel Recognised.
Cisco Live · Melbourne
Keynote
2025 · Singapore
AI in CX: The Six Patterns That Determine Success or Failure
CCAS Symposium · Singapore
Keynote
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Ben's authenticity comes from a background on the frontline with customers. He tells real service stories and shows how the latest technologies can make them better. He connects with the audience, reads the room and adapts his story to be relevant, which makes him a great speaker at any event.
James Johnstone·CEO, Customer Science
ECS, The Confident Choice for CX · Seoul, 2026Keynote · Cisco × ECS
Example topics
Past and example talk tracks.
Ben speaks on any AI and CX topic, adapted to the audience and context. Below are examples of recent and available talks. All are grounded in real environments, real data, and real organisations.
01
The Six Patterns: Why Most AI in CX Underperforms
A framework-first keynote built around the six behavioural archetypes that drive most AI in CX decisions. Audiences consistently recognise their own organisation within the first ten minutes. The talk ends not with a prediction, but with a decision: which pattern are you in, and what would it take to shift?
45 to 60 minAudience: Leadership, CX, TechnologyInteractive version available
AI Does Not Fail in Isolation. It Inherits the System Around It.
The most important AI decisions are made before a model is chosen. This talk examines the operating model, design, and governance conditions that determine whether AI creates value or quietly destroys it. Built on case studies from financial services, government, telco, and retail.
30 to 60 minAudience: Executives, BoardWorkshop version available
From First Touch to Lasting Loyalty: CX Reimagined with AI
A commercial keynote that makes the case for AI as a loyalty and revenue lever, not just a cost reduction tool. Explores how the organisations winning with AI are building customer relationships at scale, not just automating transactions. Best suited to commercial leadership, sales, and customer strategy audiences.
30 to 45 minAudience: Commercial, Customer StrategyPartner-ready version available
Designing for Responsibility: AI, Trust, and the Customer
As AI becomes more capable, failure becomes more subtle. This talk examines what responsible AI in CX actually requires, from conversation design to governance to the human experience of interacting with a system that sounds right but may not be. Drawn directly from the book.
45 to 60 minAudience: Leadership, Risk, DesignWorkshop extension available
Autonomy in CX: "The System Decided" Is Not an Acceptable Answer
Agentic AI does not emerge. It is granted. This talk reframes autonomy as a transfer of responsibility, not an efficiency gain, and examines what organisations must get right before delegating authority to systems that act on behalf of customers. The most important talk for any organisation currently evaluating AI agents.
45 to 60 minAudience: Executives, Board, Legal, RiskBoard briefing version available
Something else in mind? Every talk is built for the room.
Ben regularly shapes keynotes, panels, and roundtables around an event's theme, audience, and sector, from agentic AI and voice AI to contact centre ROI and trusted AI in regulated industries. Share the brief and he'll propose an angle.
Any lengthAudience: TailoredKeynote, panel or roundtable
Solo keynote for conferences, summits, and large enterprise events. Fully customised to theme, audience, and sector.
30 to 60 min
02
Executive workshop
A working session for leadership teams. Combines the archetype diagnostic with structured discussion around your specific context.
Half or full day
03
Board briefing
A concise, frank briefing for boards and senior leadership on where AI in CX is heading and what the governance obligations are.
60 to 90 min
04
Panel moderation
Expert moderation of AI and CX panels. Brings pointed questions, honest perspectives, and a track record of making vendor-heavy panels genuinely useful.
45 to 90 min
Building your programme? Download the speaker one-sheet (PDF) with bio, topics, formats, and recent stages.
Agentforce World Tour · Sydney
CX Showcase · Sydney
CCAS Symposium · Singapore
Want more than a keynote?
The workshop goes deeper.
A half-day session where your team doesn't just hear the ideas, they apply them. Structured exercises, facilitated group work, and concrete actions for Monday morning. Built on the same frameworks, designed for real application.
Book Ben for your next event or leadership session.
Tell Ben about the event, the audience, and what you want them to walk away with. Every keynote, panel, and roundtable is scoped directly and shaped to the room.
Planning ahead? Download the speaker one-sheet with bio, topics, formats, and headshot for your programme.
Replies typically within two business days. Sydney time.